TODAYS FASHION History The background to the globally successful label is as romantic as the clothes. Fashion Textile Born out of a passion for beautiful fabrics and exquisite clothing Fashion Textile story began in 1981 on a market stall in Doha Qatar. Mr. Malazai Arshullah had a big dream of that one day unseen should be revealed in front of everyone and further that dream to reality initiative taken by Mr. Israr Malazai who is creating a new unique dynamic fashion concept formally known as ?TODAYS FASHION. The result that followed was a spectacular range of stylish contemporary daywear and eveningwear aptly named Todays Fashion. Their first store opened in Market Place in 1981. Today Todays Fashion is a multi-brand fashion retailer with over 3 stores and concessions. The iconic and truly impressive flagship store is located on Old Airport Road in the heart of Doha city. Our Label... Then name Todays Fashion was coined after a series of research by keeping a standard of latest fashion trends for day to today 24x7 fashion. TF is not only a brand its a way of life. We face challenges everyday and have to find ways to deal with problems to ultimately fulfill our dreams. A TF piece of clothing or accessory represents the path to achieving this affordable luxury art and purpose of being. By visiting one of our stores youre not reaching a final destination but embarking on a journey. From the latest diamante encrusted stilettos to long silk satin cocktail and maxi dresses theres no reason why you cant journey in style and find something glamorous for every occasion. Our Collections... Widyaan / Junaid Jamshed / Firdous / Gul Ahmad / Lakhani / Al Karam / Bareeze / Sana Safinaz / Charizma / Khaddi / Uniworth / Logo Sandals / Bonanza & TF? The Todays Fashion Collection is synonymous with exclusivity and elegant couture. The brands strength lies in its ability to source unique fabrics coupled with superior tailoring. The TFs Accessories Collection was introduced in 2001 initially to complement the evening wear collection. The range has experienced overwhelming success and has grown to accommodate evening and daywear accessories. The range covers bags footwear jewellery scarves pashminas belts and hair accessories. Our Market Strategy... TFs effective market strategy has helped the company reach an impressive turnover over the decade. The company launched its exclusive Bridal Collection in store and concessions whilst also focusing on the Ready to wear label for casual everyday apparel. The complementary Accessories Collection is designed to match with the styles from the collections to complete the overall look. Within a typical TF store there are many options for the customer and a level of personalized service. Simple yet effective the market strategy holds true to the brand principles in order to establish a loyal customer base around the world.