Possibly the most important invention in the world ! Printing has revolutionized information dissemination and the spread of knowledge like no other. When Johannes Guttenberg invented the movable type and a machine to print, he may not have dreamt of the impact it would have on the way the world would read, conduct business, drive trends, or even mould our thoughts, opinions and ideologies. Today the impact on the economy, and the way we conduct business have all been driven by the progenies of that humble lead type. Look around us. Images, words, brands, Information Technology……and even our thoughts. Their genesis was print.